The efficient operation of marketing activity requires familiarity with the varied "arsenal" and extensive experience regarding timing and using various tools in order to achieve the desired harmony.
Skillful operation of this array might generate the required results within a controlled budget.
Spectra Analytics Ltd. works under standards of commitment, assuming responsibility, availability and complete integration of company employees, as well as operating the marketing array whilst adhering to budget and schedule targets.
Spectra Analytics Ltd. offers qualified experts for such marketing activity in exchange for low costs, according to your needs, thus saving you the expensive resources needed for establishing this kind of fixed infrastructure in your own company. In addition, valuable time is saved during interim periods that have no need for marketing activities or when a company is on hold until the completion of other procedures or until it receives responses from its suppliers.
The company undertakes to maintain complete confidentiality and avoid working on similar projects with its clients' competitors.
The Marketing Plan
The marketing plan is derived from the marketing strategy included in the company's strategic planning. The marketing plan includes all the activities required for exercising the marketing strategy determined by the company's management.
A marketing plan intended for international marketing, naturally requires precision and a strong familiarity with the marketing arena, field of activity and local regulation aspects.
The marketing plan must be flexible and adjusted to the change dynamics that exist in the field.
Among other things, the marketing plan includes:
-
Reference to the Price Aspect in the Target Countries
-
Distribution Policy – the Exclusivity Issue
-
Performing and Analyzing Market Surveys
-
Differentiation and Branding
-
Logistic Preparation in Various Countries
-
Adjustment to the Business Culture in the Target Countries
-
Telemarketing
-
Building a Customer Services Layout and Determining Performance Indexes
-
Simulations of Customer's Reactions.
-
Following Up Customer Complaints.
-
Customer Relationship Management (CRM).
-
Managing and Documenting Marketing Know-How and Information.
Marketing Communications
Marketing communications include the different tools through which the company's messages are conveyed to its customers, usually with no physical interaction. The actual meeting with the customer in most cases only happens in customer visits, conferences and other occasions. Naturally, in those kinds of events there is a more natural opportunity to establish a better and more reliable connection with the customer. Since we can't meet with all of our customers, and certainly not in the frequency we would like, marketing communications have to provide us with the most suitable replacement, which is the most reliable and personal one. This is what creates the complexity and the thin line between success and achieving the entirely opposite effect.
You need to establish and be assisted by the right measuring tools, in order to asses the affectability of marketing communications efforts, and in order to develop the suitable tools and marketing materials which produce a high return.
Defining Marketing Themes
There is a significant importance to defining marketing themes that are sharp, focused and limited in size. It calls for a lot of expertise to know what to focus on and on what to give up.
Segmented Recipient Lists
In order to segment your marketing themes by target markets, we recommend creating a well segmented recipient list by field of interest and occupation of your customers.
In addition, it's advisable to feed in additional attributes to your recipient list, such as their hobbies and other personal information which can assist you in enhancing your connection with your customers.
Channels of Distributing Marketing Themes Materials
-
Newsletter – distributed to clients which find an interest in it and are willing to receive it on a regular frequency (once a month). A newsletter usually includes a summary of information, news, sales and offers.
-
Fliers – Are usually distributed towards a specific sale, introduction of a new product or a close by conference.
-
Catalogs – distributed by mail or personal delivery.
-
Marketing Paper Layout (price proposals, business cards) – we recommend unifying the formatting of all of your marketing material to a unified format. A unified format creates an acquaintance and a connection between the customer and the company. The quality of the graphic production projects quality and expertise, and constitutes as an important part of your company's image.
-
Presentations – you can send your customers presentations, which include a lot of information on new products and services. The usage of presentations usually makes it easier to receive dry information. In addition, you can certainly add dynamics, videos and pictures which might interest your clients.
Internet Marketing
-
Establishing Imaging Sites
-
Establishing Information Sites
-
Establishing Internet Sales Sites
-
Writing Professional Content – Marketing Writing and Copywriting
-
Internet Advertising
-
Banners
-
Webinars – On Site Instructions
-
Optimization for Search Engines
-
Key Word Research
-
Expanding web traffic
-
Creating Indexes for Controlling the Site's Use
-
Producing Statistic Reports
Imaging and Advertising
-
Producing image clips
-
Participation in exhibitions
-
Mobile exhibition stand (Pop Up)
-
Advertising Gifts
-
Publishing Professional Articles
-
PR – Media
-
Exhibitions and Conferences
-
Sponsoring
-
Recruiting Opinion Leaders
-
Seminars
-
Recruiting Scientific Advisory Boards
